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mox·ie

(mŏk'sē)
n.  Slang

     1.  The ability to face difficulty with spirit and courage

     2.  Aggressive energy; initiative.

     3.  Skill; know-how.


[From Moxie, trademark for a soft drink.]
The American Heritage Dictionary of the English Language, Fourth Edition
Copyright  2009 by Houghton Mifflin company.
Published by Houghton Mifflin Compant.  All rights reserved.